About this event
The Global Council for the Promotion of International Trade (GCPIT) presents a high-impact webinar titled "Beyond Cultural Awareness: How Culture Shapes Cross-Border Business Decision." Supported by The MSMEconomics and The Sustainomics, this live masterclass brings together global intercultural leadership consultants, senior business executives, and master corporate coaches. The session moves far past standard global etiquette to break down the actual operational and behavioral mechanics of international business—demonstrating how deep cultural nuances dictate strategic trust-building, multi-regional communication networks, and the bottom-line execution of cross-border ventures.
📅 Event Agenda & Speaker Roster
Date: September 30
Time: 5:00 PM IST – 7:00 PM IST
17:00 IST | The Reality of Cross-Border Deals: Translating Field-Based Cultural Insights into Partnerships
Speaker: K. G. Viswanathan (International Business & Export Sales Leader)
Focus: Leveraging over three decades of field operations across 40+ countries to strategically transition international market interest into sustainable global distribution channels.
17:30 IST | Beyond Cultural Awareness: How Culture Shapes Cross-Border Business Decisions
Speaker: Khusshboo Mehta (Founder, Lumina Bridge Consulting)Focus: Deep-diving into Indo-German and European corridor mechanics to unpack how cross-border teams establish commercial alignment, bridge trust gaps, and turn corporate conversations into active partnerships.
18:00 IST | Decoding the Feedback Loop: Mastering Cross-Cultural Communication and Executive Decision-Making
Speaker: Jinu Jayapalan (Intercultural Consultant & Executive Coach)Focus: Employing professional psychometric frameworks and deep corridor expertise (Nordic-Asian and European) to eliminate friction, optimize communication, and establish high levels of team trust.
18:30 IST | Scaling High-Performing Teams: Translating Cultural Intelligence into Cross-Border Organizational Success
Speaker: Shanti Sharma (Founder, Grow with Satori LLP)
Focus: Applying behavioral tools (NLP and Transactional Analysis) to unpack human potential, navigate organizational development within complex multi-location projects, and scale cross-border matrix architectures.
🎯 Who Should Attend?
This interactive forum is ideal for Founders, Startup Architects, SME Leaders, International Sales Directors, Cross-Border Ecosystem Partners, and HR Practitioners looking to systematically convert global market strategies into execution-focused business frameworks.
