Viswa Nathan K G

K. G. Viswanathan is a distinguished senior international business professional and Export Sales Leader with 36 years of robust industry experience spanning the automotive aftermarket, tyres, lubricants, batteries, automobiles, and home appliances. A specialist in cross-border business development and global channel expansion, he has built a formidable track record that includes over 17 years in international tyre export sales and 9 years in lubricant export sales. His career highlights an extensive geographical footprint, having worked hands-on across more than 40 countries in the Middle East, APAC, and African markets.

Throughout his executive career, Mr. Viswanathan has successfully led market entry strategies, established high-performing international distribution networks, and navigated complex supply chain dynamics, most recently serving as General Manager of Sales & Marketing within the UAE lubricant sector. Renowned for his deep commercial acumen, he blends traditional sales management with high cultural intelligence (CQ). He leverages first-hand insights into local business cultures to masterfully guide trust-building, negotiation styles, communication, and distributor selection—ensuring that cross-border commercial arrangements are both strategically sound and culturally aligned to close high-value global deals.